In times of despair and joy, we often look up to little things that give us happiness and a sense of satisfaction. According to a 2011 study in the Journal of Psychology and Marketing, it was noted that 28% of the shoppers had purchased something to celebrate the occasion or personal victory and 62% to cheer themselves. Therefore it can be concluded that shopping plays a crucial role in everyone’s lives.

In the present day when the physical world has come to standstill, the virtual one has surpassed all the boundaries and expectations. In the recent report by Amazon, it clearly demonstrated that shopping for groceries has increased by as much as 50 times in just 6 months of lockdown. Therefore, in this constant cross rapid-fire amongst big business houses, it has become very important for the customers to know what they are looking for and expecting from the virtual marketplace.