Case Study - CompositeDeckDirect.com

Enhancing Direct-to-Consumer Sales

Revolutionizing Direct-to-Consumer Home Improvement

eComify’s flagship brand

Project Overview

Techwink partnered with eComify to enhance its flagship brand, CompositeDeckDirect.com, an innovative e-commerce platform connecting consumers directly to specialty home improvement products. Initially, Techwink was brought on board to assist with new product development, including Android and iOS mobile applications and a Windows-based desktop product.

As the collaboration progressed, our role expanded into software development for R&D initiatives, leveraging advanced technologies such as C++, Python, Matlab, and wearable application integration.

This allowed us to create a multi-platform ecosystem that streamlined product discovery, optimized order management, and supported real-time analytics for better business decisions.

The platform’s robust architecture enabled eComify to deliver a fast, secure, and seamless omnichannel shopping experience while ensuring scalability for future growth. Through our technical expertise, CompositeDeckDirect.com became a high-performance marketplace capable of handling peak demands and delivering exceptional value to consumers, reinforcing eComify’s mission to revolutionize direct-to-consumer home improvement retail.

Real Impact Through Measurable Results

Performance Metrics

Techwink delivered a multi-platform architecture featuring Android and iOS native apps, alongside a Windows-based dashboard. The system ensures real-time order processing and seamless SKU management across devices. Robust APIs facilitated smooth communication between frontend clients and backend engines. Our integration ensured CompositeDeckDirect.com maintains high performance under peak load and delivers a responsive, omnichannel shopping experience.
Uptime Across Platforms
98%
Increased Sales Conversion
100%
Reduced Cart Abandonment
88%
Faster Order Processing Time
92%

Overview

Techwink partnered with eComify to deliver multi-platform applications, R&D tools, and data-driven features for their CompositeDeckDirect.com marketplace.

Objective

Enable seamless direct-to-consumer sales of specialty home-improvement products via mobile, desktop, and wearable platforms.

Challenges

Integrating diverse tech stacks, ensuring real-time performance, and supporting advanced analytics while maintaining cross-platform consistency.

Solutions

Built native mobile and desktop apps, leveraged C++, Python, Matlab, and wearables to create a cohesive, high-performance e-commerce ecosystem.

Techwink's Strengths At A Glance​

Delivering Intelligent, User-Centric Solutions

Techwink excels in building resilient, scalable marketplaces by combining deep expertise in cross-platform mobile and desktop development with advanced backend engineering.

Our ability to integrate wearable interfaces and native apps ensures an interconnected experience for consumers, admins, and field agents. With a strong emphasis on performance, security, and real-time analytics, Techwink delivers marketplaces that not only launch quickly but continue evolving alongside business needs.

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